Integrating pre-purchase affect in product concept development
The pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying...
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Main Authors: | Seva, Rosemary R., Helander, Martin G., Duh, Henry Been Lirn |
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Format: | text |
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Animo Repository
2007
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Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/9238 |
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Institution: | De La Salle University |
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