Motivation and purchase intention in Filipino adolescents

• Main Authors: Bocaling, Daniel A., Quirino, Justin Alexander A., Talatala, Angelo Carlo T.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Television advertising > Philippines; Motivation research (Marketing); Communication > Psychological aspects; Consumer behavior; Consumers > Attitudes; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9257
• Institution: De La Salle University

This study explores the effect of media as an omnipresent influence in today's society, and how it plays as a vital role in motivating the public to behave in a particular manner based on the stimuli provided by television advertisements. The researchers focused on how media influences the adol...