Motivation and purchase intention in Filipino adolescents
This study explores the effect of media as an omnipresent influence in today's society, and how it plays as a vital role in motivating the public to behave in a particular manner based on the stimuli provided by television advertisements. The researchers focused on how media influences the adol...
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Main Authors: | Bocaling, Daniel A., Quirino, Justin Alexander A., Talatala, Angelo Carlo T. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2010
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/9257 |
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Institution: | De La Salle University |
Language: | English |
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