The effects of lighting on purchase intentions.

• المؤلفون الرئيسيون: Lim, Wei Fang., Chua, Charlene., Ho, Michelle Hui Min.
• مؤلفون آخرون: Lam Shun Yin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/35458
• المؤسسة: Nanyang Technological University

With increasing competition in today’s retail industry, lighting has become an important aspect of store design, as it can be used to create different kinds of ambience, attract customers into stores, and even focus their attention onto particular merchandise. Past researches have proven relationshi...