The effects of lighting on purchase intentions.

• Main Authors: Lim, Wei Fang., Chua, Charlene., Ho, Michelle Hui Min.
• Other Authors: Lam Shun Yin
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/35458
• Institution: Nanyang Technological University

With increasing competition in today’s retail industry, lighting has become an important aspect of store design, as it can be used to create different kinds of ambience, attract customers into stores, and even focus their attention onto particular merchandise. Past researches have proven relationshi...