Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations

by Lam, Shun Yin, Shankar, Venkatesh
Published 2015

Product rating statistics as consumer search aids

by Guan, Chong, Lam, Shun Yin
Published 2020

Effects of thumbnail sizes & shopping goals on online consumer behaviour.

by Soh, Xiao Yun., Soh, Fang Hui., Siew, Shu Wen.
Published 2009

A practical guide to social media marketing for businesses.

by Lim, Qianyu., Chin, Xiu Wen., Soo, Lin Hui.
Published 2011

Effect of moods on consumer's memory of advertisements.

by Chek, Joanna Shuxian., Teo, Kristy Wei Ling.
Published 2008

The influences of self-reflection and social identity activation on product evaluation : a comprehensive review.

by Cheong, Wei Hua., Ong, Hwee Hoon., Kan, Garry Kar Wai.
Published 2009

The effects of lighting on purchase intentions.

by Lim, Wei Fang., Chua, Charlene., Ho, Michelle Hui Min.
Published 2010

Consumer loyalty towards mobile phone brands.

by Ong, Huichan., Tan, Leonard Chin Yang., Tan, Cindy Xinni.
Published 2008

Effects of mirrors in product displays on purchase intention.

by Lu, Chelsea Miaoling., Yeo, Sin Hock., Zou, Xinyi.
Published 2008

Moderating effects of similarity on the relationship between CSR efforts and anger felt during a product-harm crisis

by Ang, Hiang Ling, Chia, Zi Yan, Phua, Mei Qi
Published 2012

Do personality traits, perceived benefits and costs, and network externality affect consumers' adoption of 3G services?

by Cai, Lizi, Dang, Sharon Yee Man, Tan, Shumei
Published 2008

Effects of thumbnail sizes on downstream consumer behavior.

by Ng, Zhen Hui., Seet, Aileen Su Hua., Ng, Zhen Zhou.
Published 2010

Viral marketing

by Koh, Hwee Ser, Choy, Adeline Wai Yu, Yan, Eunice Jieying
Published 2012

Understanding customer loyalty and its antecedents : an analysis from the mobile phone market

by Lai, Shui Fa, Teo, Yu Shan, Tay, Gui Wen
Published 2008

Relationship between brand name linguistics and product evaluation.

by Khor, Shu Ya., Huang, Shiya., Huang, Huibin.
Published 2008

Effect of placement of print advertisements on recall

by Mak, Pui Zee, Ang, Pei Chen, Chew, Serene Huoy Ling
Published 2008

The effects of fit between colour, window display props and product on display on consumers' perceptions, perceived price, perceived quality and shopping intentions

by Huang, Yue Yang, Lam, Soanne Jia Bao, Neo, Lina
Published 2008

Effects of positions of brand names in print advertisements on the recall rates.

by Mah, Yi Ling., Chua, Chelsey Geok Shan., Lim, Dana Jiahui.
Published 2008

What should sponsors look out for? : a study on brand equity, message strategy and product benefits on brand attitude.

by Tan, Angelyn Jia Li., He, Aizhen., Low, Daphne Lin Li.
Published 2013

Effects of product display and gender on consumer purchase behaviour.

by Chen, Yanling., Lee, Wenting., Yap, Fiona Jingyi.
Published 2008