Effect of moods on consumer's memory of advertisements.
This study investigated the possible effect that advertisements could have on viewers’ moods and subsequent memory performance.
Saved in:
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/9406 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |