Consumers' belief in advertising credibility in Singapore

79 p.

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Bibliographic Details
Main Author: Chew Hwee Hong, Lam Kok Fai, Lim Ee Ling Jessica
Other Authors: Venkatapparao Mummalaneni
Format: Final Year Project
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/58022
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Institution: Nanyang Technological University