Consumers' belief in advertising credibility in Singapore
79 p.
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Main Author: | Chew Hwee Hong, Lam Kok Fai, Lim Ee Ling Jessica |
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Other Authors: | Venkatapparao Mummalaneni |
Format: | Final Year Project |
Published: |
2014
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/58022 |
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Institution: | Nanyang Technological University |
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