Regulatory pitfalls of advertising in Singapore.

• المؤلفون الرئيسيون: Cheng, Andria Peishi., Lim, Dawn Meishan., Kong, Karen Xiao Jing.
• مؤلفون آخرون: Low, Valerie Chuen-Chuen
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Law; DRNTU::Business::Advertising
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9997

Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it.