Regulatory pitfalls of advertising in Singapore.

• Main Authors: Cheng, Andria Peishi., Lim, Dawn Meishan., Kong, Karen Xiao Jing.
• Other Authors: Low, Valerie Chuen-Chuen
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Law; DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/9997
• Institution: Nanyang Technological University

Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it.