Regulatory pitfalls of advertising in Singapore.

Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it.

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Bibliographic Details
Main Authors:	Cheng, Andria Peishi., Lim, Dawn Meishan., Kong, Karen Xiao Jing.
Other Authors:	Low, Valerie Chuen-Chuen
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Law DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/9997
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9997
record_format	dspace
spelling	sg-ntu-dr.10356-99972023-05-19T06:16:17Z Regulatory pitfalls of advertising in Singapore. Cheng, Andria Peishi. Lim, Dawn Meishan. Kong, Karen Xiao Jing. Low, Valerie Chuen-Chuen Nanyang Business School DRNTU::Business::Law DRNTU::Business::Advertising Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it. 2008-09-24T07:38:39Z 2008-09-24T07:38:39Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/9997 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Law DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Law DRNTU::Business::Advertising Cheng, Andria Peishi. Lim, Dawn Meishan. Kong, Karen Xiao Jing. Regulatory pitfalls of advertising in Singapore.
description	Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it.
author2	Low, Valerie Chuen-Chuen
author_facet	Low, Valerie Chuen-Chuen Cheng, Andria Peishi. Lim, Dawn Meishan. Kong, Karen Xiao Jing.
format	Final Year Project
author	Cheng, Andria Peishi. Lim, Dawn Meishan. Kong, Karen Xiao Jing.
author_sort	Cheng, Andria Peishi.
title	Regulatory pitfalls of advertising in Singapore.
title_short	Regulatory pitfalls of advertising in Singapore.
title_full	Regulatory pitfalls of advertising in Singapore.
title_fullStr	Regulatory pitfalls of advertising in Singapore.
title_full_unstemmed	Regulatory pitfalls of advertising in Singapore.
title_sort	regulatory pitfalls of advertising in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/9997
_version_	1770564478748852224

Regulatory pitfalls of advertising in Singapore.

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