Regulatory pitfalls of advertising in Singapore.
Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9997 |
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| Institution: | Nanyang Technological University |
| Summary: | Advertising - the most visible part of the marketing communications mix - is ubiquitous and virtually unavoidable. Often critised as a tool for firms to exploit consumers, most countries have put in place some system of regulating it. |
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