An empirical validation of dynamic competitive advertising models.

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Bibliographic Details
Main Author: Cheong Yin Feng Angela, Lee Hwee Theng, Lim Ling Yan
Other Authors: Wang Qinan
Format: Final Year Project
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/58021
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Institution: Nanyang Technological University