An empirical validation of dynamic competitive advertising models.
60 p.
Saved in:
Main Author: | Cheong Yin Feng Angela, Lee Hwee Theng, Lim Ling Yan |
---|---|
Other Authors: | Wang Qinan |
Format: | Final Year Project |
Published: |
2014
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/58021 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
A study of advertising value and hotel advertising on the Internet.
by: Chua, Bee Yan., et al.
Published: (2008) -
Banner advertising on the Internet
by: Ng, Hock Yam, et al.
Published: (2008) -
Consumers' belief in advertising credibility in Singapore
by: Chew Hwee Hong, Lam Kok Fai, Lim Ee Ling Jessica
Published: (2014) -
Adolescent gullibility towards advertisements
by: Hoe, Angela Li Ling, et al.
Published: (2008) -
A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising
by: Aparna Rao, et al.
Published: (2008)