Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.

• المؤلفون الرئيسيون: Lim, Keeva Wan Hup., Ng, Mei Sien.
• مؤلفون آخرون: Marshall, Roger
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2008
• الموضوعات: DRNTU::Business::Advertising::Advertising method
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7485

This study examines it there is any difference in the effectiveness of comparative advertisements between Westerners and Easterners as a result.