Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
This study examines it there is any difference in the effectiveness of comparative advertisements between Westerners and Easterners as a result.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7485 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This study examines it there is any difference in the effectiveness of comparative advertisements between Westerners and Easterners as a result. |
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