Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.

This study examines it there is any difference in the effectiveness of comparative advertisements between Westerners and Easterners as a result.

Saved in:

Bibliographic Details
Main Authors:	Lim, Keeva Wan Hup., Ng, Mei Sien.
Other Authors:	Marshall, Roger
Format:	Theses and Dissertations
Language:	English
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/7485
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-7485
record_format	dspace
spelling	sg-ntu-dr.10356-74852024-01-12T10:11:46Z Cross-cultural differences in comparative advertising : the Singaporean and American perspectives. Lim, Keeva Wan Hup. Ng, Mei Sien. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Advertising method This study examines it there is any difference in the effectiveness of comparative advertisements between Westerners and Easterners as a result. Master of Business Administration (Marketing) 2008-09-18T07:46:20Z 2008-09-18T07:46:20Z 2001 2001 Thesis http://hdl.handle.net/10356/7485 en Nanyang Technological University 44 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Advertising::Advertising method
spellingShingle	DRNTU::Business::Advertising::Advertising method Lim, Keeva Wan Hup. Ng, Mei Sien. Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
description	This study examines it there is any difference in the effectiveness of comparative advertisements between Westerners and Easterners as a result.
author2	Marshall, Roger
author_facet	Marshall, Roger Lim, Keeva Wan Hup. Ng, Mei Sien.
format	Theses and Dissertations
author	Lim, Keeva Wan Hup. Ng, Mei Sien.
author_sort	Lim, Keeva Wan Hup.
title	Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
title_short	Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
title_full	Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
title_fullStr	Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
title_full_unstemmed	Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
title_sort	cross-cultural differences in comparative advertising : the singaporean and american perspectives.
publishDate	2008
url	http://hdl.handle.net/10356/7485
_version_	1789482952154939392

Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.

Similar Items