Advertising Competition in Retail Markets

Advertising Competition in Retail Markets

We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in usi...

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Bibliographic Details
Main Authors: BAGWELL, Kyle, LEE, Gea Myoung
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
advertising
regulation
private information
retail markets
Advertising and Promotion Management
Industrial Organization
Online Access:https://ink.library.smu.edu.sg/soe_research/1305
https://ink.library.smu.edu.sg/context/soe_research/article/2304/viewcontent/bejeap.2010.10.1.2038.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/soe_research/1305
https://ink.library.smu.edu.sg/context/soe_research/article/2304/viewcontent/bejeap.2010.10.1.2038.pdf

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