Retailing and Branding in Emerging Markets
The global economy is changing at an unprecedented pace. The rapid growth of emerging markets has presented huge opportunities for both local and multinational companies. New trends in retailing and branding have emerged, giving rise to new strategies which companies must adopt in order to stand o...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/podcasts/17 https://soundcloud.com/sgsmu/retailing-branding-in-emerging-markets/s-wNnh7 |
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| Institution: | Singapore Management University |
| Language: | English |