The use of fear appeals in advertising

123 p.

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Bibliographic Details
Main Author: Toh Mui Koon, Weng Shin-yi, Yeo Yeang Jentry
Other Authors: John F Webster
Format: Final Year Project
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/57970
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Institution: Nanyang Technological University