The use of fear appeals in advertising
123 p.
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Main Author: | Toh Mui Koon, Weng Shin-yi, Yeo Yeang Jentry |
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Other Authors: | John F Webster |
Format: | Final Year Project |
Published: |
2014
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/57970 |
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Institution: | Nanyang Technological University |
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