Cross-cultural content analysis of printed advertisements from Chinese and English countries

• Main Authors: Fo, Junie Ming Wee, Low, Jaslin Sze Hwee, Toh, Wendy Hui Ling
• Other Authors: Simmons, Lee Chadwick
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/8364
• Institution: Nanyang Technological University

This cross-cultural content analysis compares printed advertisements in the Chinese countries (China, Hong Kong and Taiwan) and English countries (US, UK and Australia). The purpose of this study is to examine the differences in the percentage of words vs. graphics in printed advertisements from new...