Cross-cultural content analysis of printed advertisements from Chinese and English countries

Cross-cultural content analysis of printed advertisements from Chinese and English countries

This cross-cultural content analysis compares printed advertisements in the Chinese countries (China, Hong Kong and Taiwan) and English countries (US, UK and Australia). The purpose of this study is to examine the differences in the percentage of words vs. graphics in printed advertisements from new...

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Main Authors: Fo, Junie Ming Wee, Low, Jaslin Sze Hwee, Toh, Wendy Hui Ling
Other Authors: Simmons, Lee Chadwick
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/8364
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8364
record_format dspace
spelling sg-ntu-dr.10356-83642023-05-19T06:24:02Z Cross-cultural content analysis of printed advertisements from Chinese and English countries Fo, Junie Ming Wee Low, Jaslin Sze Hwee Toh, Wendy Hui Ling Simmons, Lee Chadwick Nanyang Business School DRNTU::Business::Advertising This cross-cultural content analysis compares printed advertisements in the Chinese countries (China, Hong Kong and Taiwan) and English countries (US, UK and Australia). The purpose of this study is to examine the differences in the percentage of words vs. graphics in printed advertisements from newspapers and magazines. A random sample of printed advertisements was selected from nationally circulated newspapers and magazines of each country. 2008-09-24T07:20:17Z 2008-09-24T07:20:17Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8364 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising
spellingShingle DRNTU::Business::Advertising
Fo, Junie Ming Wee
Low, Jaslin Sze Hwee
Toh, Wendy Hui Ling
Cross-cultural content analysis of printed advertisements from Chinese and English countries
description This cross-cultural content analysis compares printed advertisements in the Chinese countries (China, Hong Kong and Taiwan) and English countries (US, UK and Australia). The purpose of this study is to examine the differences in the percentage of words vs. graphics in printed advertisements from newspapers and magazines. A random sample of printed advertisements was selected from nationally circulated newspapers and magazines of each country.
author2 Simmons, Lee Chadwick
author_facet Simmons, Lee Chadwick
Fo, Junie Ming Wee
Low, Jaslin Sze Hwee
Toh, Wendy Hui Ling
format Final Year Project
author Fo, Junie Ming Wee
Low, Jaslin Sze Hwee
Toh, Wendy Hui Ling
author_sort Fo, Junie Ming Wee
title Cross-cultural content analysis of printed advertisements from Chinese and English countries
title_short Cross-cultural content analysis of printed advertisements from Chinese and English countries
title_full Cross-cultural content analysis of printed advertisements from Chinese and English countries
title_fullStr Cross-cultural content analysis of printed advertisements from Chinese and English countries
title_full_unstemmed Cross-cultural content analysis of printed advertisements from Chinese and English countries
title_sort cross-cultural content analysis of printed advertisements from chinese and english countries
publishDate 2008
url http://hdl.handle.net/10356/8364
_version_ 1770566482827149312

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