Effect of moods on consumer's memory of advertisements.
This study investigated the possible effect that advertisements could have on viewers’ moods and subsequent memory performance.
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9406 |
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| Institution: | Nanyang Technological University |