Creating effective abbreviations for brand names.

• المؤلفون الرئيسيون: Tan, Sheila., Xie, Shelia Shuxian., Wee, Pei Wei.
• مؤلفون آخرون: Lam, Shun Yin
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Advertising::Product
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10315

The purpose of this report is to explore three methods of creating effective abbreviated brand names and what properties should an effective abbreviated brand name have. The three methods are (1) truncation, (2) contraction and (3) including of vowels. Specifically, this report examines whether a...