Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.

• Main Authors: Lim, Lay Koon., Ng, Hwee Kheng., Teo, Puay Yee.
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Product
• Online Access: http://hdl.handle.net/10356/11703
• Institution: Nanyang Technological University

This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalizati...