Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.

Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.

This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalizati...

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Main Authors: Lim, Lay Koon., Ng, Hwee Kheng., Teo, Puay Yee.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising::Product
Online Access:http://hdl.handle.net/10356/11703
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11703
record_format dspace
spelling sg-ntu-dr.10356-117032023-05-19T06:08:59Z Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators. Lim, Lay Koon. Ng, Hwee Kheng. Teo, Puay Yee. Xia, Yang Nanyang Business School DRNTU::Business::Advertising::Product This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalization has also led to the improvement of image of products made in less developed countries but there needs to be further research to prove this statistically. 2008-09-24T07:58:02Z 2008-09-24T07:58:02Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11703 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising::Product
spellingShingle DRNTU::Business::Advertising::Product
Lim, Lay Koon.
Ng, Hwee Kheng.
Teo, Puay Yee.
Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
description This research covers the finding of how brand name & Country of Origin affect consumers' perception on namely 2 categories of products-Sports shoes and CD players. The results showed that a favorable brand name improves the coo of a product. It is proven to a certain extent that Globalization has also led to the improvement of image of products made in less developed countries but there needs to be further research to prove this statistically.
author2 Xia, Yang
author_facet Xia, Yang
Lim, Lay Koon.
Ng, Hwee Kheng.
Teo, Puay Yee.
format Final Year Project
author Lim, Lay Koon.
Ng, Hwee Kheng.
Teo, Puay Yee.
author_sort Lim, Lay Koon.
title Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
title_short Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
title_full Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
title_fullStr Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
title_full_unstemmed Country of Origin (coo & perceived product quality) : role of brand name and globalization as moderators.
title_sort country of origin (coo & perceived product quality) : role of brand name and globalization as moderators.
publishDate 2008
url http://hdl.handle.net/10356/11703
_version_ 1770565068903153664

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