Creating effective abbreviations for brand names.

• Main Authors: Tan, Sheila., Xie, Shelia Shuxian., Wee, Pei Wei.
• 其他作者: Lam, Shun Yin
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Advertising::Product
• 在線閱讀: http://hdl.handle.net/10356/10315

The purpose of this report is to explore three methods of creating effective abbreviated brand names and what properties should an effective abbreviated brand name have. The three methods are (1) truncation, (2) contraction and (3) including of vowels. Specifically, this report examines whether a...