Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

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Bibliographic Details
Main Authors: Tan, Mei Ching., Tan, April Su Mei., Tee, Keith Wee Lin.
Other Authors: Murthy, Bvsan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8464
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Institution: Nanyang Technological University