Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

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書目詳細資料
Main Authors:	Tan, Mei Ching., Tan, April Su Mei., Tee, Keith Wee Lin.
其他作者:	Murthy, Bvsan
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Advertising
在線閱讀:	http://hdl.handle.net/10356/8464
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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