Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

• Main Authors: Tan, Mei Ching., Tan, April Su Mei., Tee, Keith Wee Lin.
• Other Authors: Murthy, Bvsan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/8464
• Institution: Nanyang Technological University

A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.