Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

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Bibliographic Details
Main Authors:	Tan, Mei Ching., Tan, April Su Mei., Tee, Keith Wee Lin.
Other Authors:	Murthy, Bvsan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/8464
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8464
record_format	dspace
spelling	sg-ntu-dr.10356-84642023-05-19T07:23:11Z Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention. Tan, Mei Ching. Tan, April Su Mei. Tee, Keith Wee Lin. Murthy, Bvsan Nanyang Business School DRNTU::Business::Advertising A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention. 2008-09-24T07:21:36Z 2008-09-24T07:21:36Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8464 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Tan, Mei Ching. Tan, April Su Mei. Tee, Keith Wee Lin. Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
description	A study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
author2	Murthy, Bvsan
author_facet	Murthy, Bvsan Tan, Mei Ching. Tan, April Su Mei. Tee, Keith Wee Lin.
format	Final Year Project
author	Tan, Mei Ching. Tan, April Su Mei. Tee, Keith Wee Lin.
author_sort	Tan, Mei Ching.
title	Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
title_short	Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
title_full	Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
title_fullStr	Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
title_full_unstemmed	Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
title_sort	study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.
publishDate	2008
url	http://hdl.handle.net/10356/8464
_version_	1772827262823956480

Study on the effectiveness of sexual stimuli in print advertising on brand recall and purchase intention.

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