Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image
10.1109/TEM.2009.2034255
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Main Authors: | , , |
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Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42482 |
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Institution: | National University of Singapore |