Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image

Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image

10.1109/TEM.2009.2034255

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Bibliographic Details
Main Authors: Chan, J.C.F., Jiang, Z., Tan, B.C.Y.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
Advertising intent
brand image
experiment design
humancomputer interaction
interruption-based advertising
mindset
online advertising
psychology of web users
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42482
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Institution: National University of Singapore
Description
Summary:10.1109/TEM.2009.2034255

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