Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image

10.1109/TEM.2009.2034255

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Bibliographic Details
Main Authors:	Chan, J.C.F., Jiang, Z., Tan, B.C.Y.
Other Authors:	INFORMATION SYSTEMS
Format:	Article
Published:	2013
Subjects:	Advertising intent brand image experiment design humancomputer interaction interruption-based advertising mindset online advertising psychology of web users
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42482
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-42482
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spelling	sg-nus-scholar.10635-424822023-10-29T20:04:57Z Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image Chan, J.C.F. Jiang, Z. Tan, B.C.Y. INFORMATION SYSTEMS Advertising intent brand image experiment design humancomputer interaction interruption-based advertising mindset online advertising psychology of web users 10.1109/TEM.2009.2034255 IEEE Transactions on Engineering Management 57 3 365-379 IEEMA 2013-07-11T10:10:23Z 2013-07-11T10:10:23Z 2010 Article Chan, J.C.F., Jiang, Z., Tan, B.C.Y. (2010). Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image. IEEE Transactions on Engineering Management 57 (3) : 365-379. ScholarBank@NUS Repository. https://doi.org/10.1109/TEM.2009.2034255 00189391 http://scholarbank.nus.edu.sg/handle/10635/42482 000282543900002 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Advertising intent brand image experiment design humancomputer interaction interruption-based advertising mindset online advertising psychology of web users
spellingShingle	Advertising intent brand image experiment design humancomputer interaction interruption-based advertising mindset online advertising psychology of web users Chan, J.C.F. Jiang, Z. Tan, B.C.Y. Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image
description	10.1109/TEM.2009.2034255
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Chan, J.C.F. Jiang, Z. Tan, B.C.Y.
format	Article
author	Chan, J.C.F. Jiang, Z. Tan, B.C.Y.
author_sort	Chan, J.C.F.
title	Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image
title_short	Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image
title_full	Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image
title_fullStr	Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image
title_full_unstemmed	Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image
title_sort	understanding online interruption-based advertising: impacts of exposure timing, dvertising intent, and brand image
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/42482
_version_	1781411168229785600

Understanding online interruption-based advertising: Impacts of exposure timing, dvertising intent, and brand image

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