Brand Recall And Purchase Intention Between Involvement Groups – WTA Finals Singapore 2016

• Main Author: Goh, Camellia Kai Lyn
• Other Authors: Koh Koon Teck
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Science
• Online Access: http://hdl.handle.net/10356/70074
• Institution: Nanyang Technological University

Over the years, sport sponsorship has grown to be increasingly popular as a marketing strategy adopted by companies. Though companies are investing huge amount of sponsorship dollars, many do not track their return on investment. It is critical to identify this effectiveness to justify the hefty amo...