The relationships between brand equity, brand preference and purchase intent of premium condominium units

• Main Author: Prado, Josef Karlo Velasco
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Condominiums—Philippines—Marketing; Condominiums—Purchasing—Philippines; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4493; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11331/viewcontent/CDTG005458_Fedited.pdf
• Institution: De La Salle University

This study attempts to establish relationships between brand equity, brand preference, and purchase intent in the increasingly competitive premium residential condominium market in Metro Manila. Brand equity was measured using scales derived from David Aakers customer based brand equity model, and t...