The relationships between brand equity, brand preference and purchase intent of premium condominium units
This study attempts to establish relationships between brand equity, brand preference, and purchase intent in the increasingly competitive premium residential condominium market in Metro Manila. Brand equity was measured using scales derived from David Aakers customer based brand equity model, and t...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4493 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/11331/viewcontent/CDTG005458_Fedited.pdf |
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| Institution: | De La Salle University |
| Language: | English |