Effects of the types of advertisement, advertisement media and sex of the consumer on the buying behavior tendencies of the DLSU freshmen students

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Bibliographic Details
Main Authors: Racelis, Ma. Teresa C., Padre, Ma. Teresa F., David, Eduardo A., Jr.
Format: text
Language:English
Published: Animo Repository 1983
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/7115
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Institution: De La Salle University
Language: English