An investigation of antecedents and consequences of young – consumer attitude towards social messaging app advertising in Vietnam
"Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p.7). Advertising is a mean of communication with the users of a product or servi...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
[s.l.]
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/95300 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |