Advertising

• Main Authors: YONG, Jose C., LI, Norman P.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Advertisements; Research methods; Data; consumer preferences; Advertising and Promotion Management; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/soss_research/2432; https://ink.library.smu.edu.sg/context/soss_research/article/3689/viewcontent/Advertising_av.pdf
• Institution: Singapore Management University

Advertisements, which are widely available, can provide insights into the evolved preferences of target audiences and serve as a useful supplement to other methods in evolutionary psychology research. This chapter discusses how advertisers create content that strategically exploits consumers’ values...