Advertising
Advertisements, which are widely available, can provide insights into the evolved preferences of target audiences and serve as a useful supplement to other methods in evolutionary psychology research. This chapter discusses how advertisers create content that strategically exploits consumers’ values...
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Institutional Knowledge at Singapore Management University
2016
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sg-smu-ink.soss_research-36892020-12-17T01:49:24Z Advertising YONG, Jose C. LI, Norman P. Advertisements, which are widely available, can provide insights into the evolved preferences of target audiences and serve as a useful supplement to other methods in evolutionary psychology research. This chapter discusses how advertisers create content that strategically exploits consumers’ values and preferences and how advertising content can provide insights into various aspects of our evolved psychology. 2016-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/soss_research/2432 info:doi/10.1007/978-3-319-16999-6_1854-1 https://ink.library.smu.edu.sg/context/soss_research/article/3689/viewcontent/Advertising_av.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School of Social Sciences eng Institutional Knowledge at Singapore Management University Advertisements Research methods Data consumer preferences Advertising and Promotion Management Social Psychology |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Advertisements Research methods Data consumer preferences Advertising and Promotion Management Social Psychology |
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Advertisements Research methods Data consumer preferences Advertising and Promotion Management Social Psychology YONG, Jose C. LI, Norman P. Advertising |
| description |
Advertisements, which are widely available, can provide insights into the evolved preferences of target audiences and serve as a useful supplement to other methods in evolutionary psychology research. This chapter discusses how advertisers create content that strategically exploits consumers’ values and preferences and how advertising content can provide insights into various aspects of our evolved psychology. |
| format |
text |
| author |
YONG, Jose C. LI, Norman P. |
| author_facet |
YONG, Jose C. LI, Norman P. |
| author_sort |
YONG, Jose C. |
| title |
Advertising |
| title_short |
Advertising |
| title_full |
Advertising |
| title_fullStr |
Advertising |
| title_full_unstemmed |
Advertising |
| title_sort |
advertising |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2016 |
| url |
https://ink.library.smu.edu.sg/soss_research/2432 https://ink.library.smu.edu.sg/context/soss_research/article/3689/viewcontent/Advertising_av.pdf |
| _version_ |
1770574036626046976 |