Advertising
Advertisements, which are widely available, can provide insights into the evolved preferences of target audiences and serve as a useful supplement to other methods in evolutionary psychology research. This chapter discusses how advertisers create content that strategically exploits consumers’ values...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/2432 https://ink.library.smu.edu.sg/context/soss_research/article/3689/viewcontent/Advertising_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |