Advertising

Advertising

Advertisements, which are widely available, can provide insights into the evolved preferences of target audiences and serve as a useful supplement to other methods in evolutionary psychology research. This chapter discusses how advertisers create content that strategically exploits consumers’ values...

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Bibliographic Details
Main Authors: YONG, Jose C., LI, Norman P.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Advertisements
Research methods
Data
consumer preferences
Advertising and Promotion Management
Social Psychology
Online Access:https://ink.library.smu.edu.sg/soss_research/2432
https://ink.library.smu.edu.sg/context/soss_research/article/3689/viewcontent/Advertising_av.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:Advertisements, which are widely available, can provide insights into the evolved preferences of target audiences and serve as a useful supplement to other methods in evolutionary psychology research. This chapter discusses how advertisers create content that strategically exploits consumers’ values and preferences and how advertising content can provide insights into various aspects of our evolved psychology.

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