Real-time targeted influence maximization for online advertisements

• Main Authors: LI, Yuchen, ZHANG, Dongxiang, TAN, Kian-Lee
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Advertising and Promotion Management; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/4022; https://ink.library.smu.edu.sg/context/sis_research/article/5024/viewcontent/p1070_li.pdf
• Institution: Singapore Management University

Advertising in social network has become a multi-billion dollar industry. A main challenge is to identify key influencers who can effectively contribute to the dissemination of information. Although the influence maximization problem, which finds a seed set of k most influential users based on certa...