Real-time targeted influence maximization for online advertisements
Advertising in social network has become a multi-billion dollar industry. A main challenge is to identify key influencers who can effectively contribute to the dissemination of information. Although the influence maximization problem, which finds a seed set of k most influential users based on certa...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4022 https://ink.library.smu.edu.sg/context/sis_research/article/5024/viewcontent/p1070_li.pdf |
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| Institution: | Singapore Management University |
| Language: | English |