Trajectory-driven influential billboard placement

Trajectory-driven influential billboard placement

In this paper we propose and study the problem of trajectory-driven influential billboard placement: given a set of billboards U (each with a location and a cost), a database of trajectories T and a budget L, find a set of billboards within the budget to influence the largest number of trajectories....

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Bibliographic Details
Main Authors: ZHANG, Ping, BAO, Zhifeng, LI, Yuchen, LI, Guoliang, ZHANG, Yipeng, PENG, Zhiyong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Outdoor Advertising
Influence Maximization
Trajectory
Advertising and Promotion Management
Computer Sciences
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/4144
https://ink.library.smu.edu.sg/context/sis_research/article/5148/viewcontent/Trajectory_Influential_Billboard_Placement_2018.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/4144
https://ink.library.smu.edu.sg/context/sis_research/article/5148/viewcontent/Trajectory_Influential_Billboard_Placement_2018.pdf

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