Trajectory-driven influential billboard placement

• Main Authors: ZHANG, Ping, BAO, Zhifeng, LI, Yuchen, LI, Guoliang, ZHANG, Yipeng, PENG, Zhiyong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Outdoor Advertising; Influence Maximization; Trajectory; Advertising and Promotion Management; Computer Sciences; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/4144; https://ink.library.smu.edu.sg/context/sis_research/article/5148/viewcontent/Trajectory_Influential_Billboard_Placement_2018.pdf
• Institution: Singapore Management University

In this paper we propose and study the problem of trajectory-driven influential billboard placement: given a set of billboards U (each with a location and a cost), a database of trajectories T and a budget L, find a set of billboards within the budget to influence the largest number of trajectories....