Optimizing impression counts for outdoor advertising

Optimizing impression counts for outdoor advertising

In this paper we propose and study the problem of optimizing theinfluence of outdoor advertising (ad) when impression counts aretaken into consideration. Given a database U of billboards, each ofwhich has a location and a non-uniform cost, a trajectory databaseT and a budget B, it aims to find a set...

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Bibliographic Details
Main Authors: ZHANG, Yipeng, LI, Yuchen, BAO, Zhifeng, MO, Songsong, ZHANG, Ping
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Outdoor Advertising
Influence Maximization
Moving Trajectory
Non-submodularity
Logistic Function
Advertising and Promotion Management
Computer Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/4617
https://ink.library.smu.edu.sg/context/sis_research/article/5620/viewcontent/p1790_zhang.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/4617
https://ink.library.smu.edu.sg/context/sis_research/article/5620/viewcontent/p1790_zhang.pdf

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