Optimizing impression counts for outdoor advertising
In this paper we propose and study the problem of optimizing theinfluence of outdoor advertising (ad) when impression counts aretaken into consideration. Given a database U of billboards, each ofwhich has a location and a non-uniform cost, a trajectory databaseT and a budget B, it aims to find a set...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4617 https://ink.library.smu.edu.sg/context/sis_research/article/5620/viewcontent/p1790_zhang.pdf |
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| Institution: | Singapore Management University |
| Language: | English |